OOH TAXI ADVERTISING

The promotional/advertising setups include 3 types

-external arrangements: they are very visible and attract the attention of both the direct customer and people in the area

-internal fittings: useful for involving the customer who directly uses the Taxi service

-personalization of receipts for individual journeys: useful for involving the customer who directly uses the Taxi service

Effectiveness

Various studies demonstrate the effectiveness of taxi advertising. For example, a Nielsen study found that 70% of passengers remember advertising seen on taxis and 40% were influenced by it in making a purchasing decision.

Examples of successful campaigns around the world:

Netflix: used Taxis to promote the series "Stranger Things", with great success in terms of visibility and engagement.

Coca-Cola: created a campaign with Taxis branded for the World Cup, obtaining widespread media coverage.

McDonald's: Used Taxis to promote its new sandwiches, resulting in a significant increase in sales.

In conclusion, taxi advertising represents an effective means of reaching a large and diversified audience, with a high return on investment. Its flexibility and emotional impact make it an interesting choice for successful advertising campaigns.